Primary Pressure Initiative (PPI) in Hemp Districts
Primary Pressure Initiative (PPI): Targeting Legislators in Hemp Districts
Authored by: Theresa Yarbrough
Now that we’ve established the importance of focusing on legislators with direct stakes in hemp businesses, let’s take it a step further—primarying legislators who fail to protect hemp industry interests. This is about political accountability and ensuring that lawmakers face real consequences for neglecting independent hemp businesses.
Why Primarying Legislators in Hemp Districts Matters
✔ Eliminate Performative Advocacy – Legislators who claim to support hemp but vote against it must be replaced with candidates who genuinely fight for industry protections.
✔ Strengthen Pro-Hemp Representation – By challenging anti-hemp incumbents, we can build a stronger coalition of lawmakers who prioritize fair cannabis policies.
✔ Send a Clear Message – If legislators fail hemp businesses, they lose their seat. This forces lawmakers to take hemp advocacy seriously.
Strategic Steps for Primarying Anti-Hemp Legislators
✔ Identify Vulnerable Legislators – Pinpoint lawmakers in hemp districts who have voted against or ignored hemp-friendly policies.
✔ Recruit Pro-Hemp Candidates – Actively support primary challengers who will fight for independent hemp businesses.
✔ Mobilize Voters & Businesses – Engage constituents, hemp entrepreneurs, and local leaders to pressure lawmakers through district-wide advocacy.
✔ Leverage Public Accountability – Use media, petitions, and direct outreach to force legislators to take a public stance on hemp protections.
Tactics for Maximum Impact
📢 Expose Anti-Hemp Voting Records – Publish legislator scorecards ranking lawmakers based on their support or opposition to hemp.
📢 District-Level Targeting – Run ads, town halls, and voter outreach efforts focused on key districts where hemp businesses need protection.
📢 Electoral Disruption – Send a message: Fail hemp, face primary pressure. Hold events that bring community voices directly to lawmakers’ districts.
Let’s make PPI the movement that changes Georgia’s cannabis future! No More Performative Advocacy. No More Empty Promises. Legislators Must Choose. This is activism with real consequences. Let’s go full throttle!
Here’s how we can make PPI hit hard and drive real electoral consequences:
Expose Anti-Hemp Voting Records – Create scorecards ranking legislators on their hemp policy stances.
✔Targeted Messaging – Develop district-specific campaign materials showing how lawmakers failed their communities.
✔ Electoral Disruption – Push pro-hemp primary challengers and mobilize voters to replace anti-hemp incumbents. Let’s make PPI unmissable! 💥