Outreach Strategies for Primary Pressure Initiative (PPI)
Outreach Strategies for Primary Pressure Initiative (PPI)
Author: Theresa Yarbrough
To maximize impact, PPI needs a multi-channel outreach strategy that engages voters, hemp businesses, and advocacy groups. Here’s how we can take this movement to the next level:
1️⃣ Direct Voter Engagement
✔ District-Specific Canvassing – Organize local volunteers to visit key districts, educating voters about anti-hemp legislators and pro-hemp primary challengers.
✔ Town Halls & Forums – Host public discussions featuring hemp business owners, farmers, and industry experts, pressuring legislators in person.
✔ Petition Drives – Collect signatures from local businesses and consumers demanding legislative action to protect hemp.
2️⃣ Media & Public Pressure
Press Releases & Opinion Pieces – Publish articles highlighting anti-hemp legislation, exposing lawmakers before the primary election.
✔ Social Media Blitz – Launch targeted digital campaigns with graphics, videos, and infographics explaining why certain legislators must be replaced.
✔ Influencer & Business Partnerships – Work with industry leaders, cannabis advocates, and local influencers to amplify PPI’s message.
3️⃣ Political Mobilization & Primary Disruption
✔ Legislator Scorecards – Rank lawmakers based on their support or opposition to hemp, making their record visible to voters.
✔ Candidate Endorsements – Identify and back pro-hemp challengers who will fight for fair policies in the primaries.
✔ District Takeovers – Organize protests, rallies, and public actions in anti-hemp legislators’ districts, forcing them to address the issue.
4️⃣ Industry Collaboration & Business Mobilization
✔ Hemp Business Coalition – Unite store owners, farmers, and manufacturers to lobby legislators as a powerful economic force.
✔ Policy Workshops – Educate hemp businesses on how specific laws impact them, giving them tools to fight back.
Fundraising for Pro-Hemp Campaigns – Support challengers through financial contributions, events, and direct grassroots funding.
✔ No More Empty Promises. No More Performative Advocacy. Legislators Must Choose.
Let’s mobilize this movement for real electoral change! It’s time to apply pressure.
1️⃣ Legislator Scorecards
✔ What It Is: A visual ranking of legislators based on their support or opposition to hemp-friendly policies.
✔ Purpose: Expose anti-hemp voting records and highlight pro-hemp allies.
✔ Design: Use bold colors and clear graphics to make the scorecards easy to share on social media, websites, and print flyers.
2️⃣ Social Media Graphics
What It Is: Eye-catching posts with short, impactful messages like:
“Fail Hemp, Face Primary Pressure!”
“Your Legislator Voted Against Hemp—Time for Change!”
Purpose: Spread awareness and mobilize voters online.
Design: Include district-specific stats, legislator photos, and bold calls to action.
3️⃣ Petition Templates
What It Is: Ready-to-use petitions demanding legislators take a public stance on hemp protections.
Purpose: Collect signatures from voters and businesses to pressure lawmakers.
Design: Include a clear statement of demands, space for signatures, and instructions for submission.
4️⃣ Pro-Hemp Candidate Flyers
What It Is: Campaign materials promoting primary challengers who support hemp businesses. Purpose: Rally voters behind candidates who will fight for fair cannabis policies. 🔥 Design: Feature candidate platforms, bold headlines, and a clear call to action: “Vote for Hemp!”
5️⃣ Educational Infographics
💡 What It Is: Visual guides explaining how anti-hemp policies like SB 494 harm local businesses. 💡 Purpose: Educate voters and businesses on the economic impact of unfair legislation. 💡 Design: Use charts, icons, and concise text to make complex issues easy to understand.
6️⃣ Event Promotion Materials
🎤 What It Is: Posters, flyers, and digital invites for town halls, rallies, and forums. 🎤 Purpose: Drive attendance and amplify community voices. 🎤 Design: Include event details, speaker highlights, and a bold tagline like: “Stand Up for Hemp!”
7️⃣ Hashtag Campaigns
✔ What It Is: Create hashtags like #PrimaryPressure or #SaveGAHemp for use across social media. ✔ Purpose: Build a unified online movement and make PPI’s message trend. ✔ Design: Pair hashtags with graphics, videos, and user-generated content.